e-Business Strategy and Process

by Bernard Kohan

1. Business Planning and Strategy

• Business Structure - determine business structure
• Legal Research - determine business legal requirements, prerequisite and implications
• Business Concept - determine business concept, practicability and prospects
• Business Strategy - determine business direction, , income requirements, customer or user acquisition
• Operational Strategy - determine business operations requirements and prerequisite

2. Market Research, Planning and Strategy

• Market Research - research market landscape and audience demographics
• Design and Usability Research - research audience landscape and brand and usability requirements
• Competitive Research - research competitive landscape and your competitive approach, brand and marketting strategy
• Brand Strategy - determine brand direction based on audience and market landscape
• Marketing Research and Strategy - Research and determine available marketing options. For example: SEO, SEM, Social Networking, PR, Advertising

3. Design, Development, SEO, SEM

• Project Management - Select and assign project manager(s)
• Technology Selection - Technology and platform selection
• SEO, SEM and other marketing strategy implementation - Plan and determine the marketing options and tailor the site structure and design to accomodate different online marketing options
• Wireframing - Create site structure, navigation and how it intract with the users or clients
• Design and Development - Hire a design and development firm (or team) to create the site design and branding and develop (program) the site

4. e-Business Deployment and Maintenance

• Beta Launch, Bug Fixing and Usability testing - Launch the site in beta mode and have testers (or volunteer users) to test your site for bugs and usability issues
• Hosting and Security - Select hosting and security componets (such as SSL certificate, etc.) for your site
• Go Live - Deploy the site and go live
• Maintanance - Hire a design and development team to maintain and manage your development, backup and other site management needs
• Version Control and Upgrades - Hire a development team to implement upgrades or version control systems

related articles:

• Web Development Cost Comparison
• Important Considerations When Hiring a Web Application Development
• How to Hire a Good Web Application Development Company
• Merchant Accounts and Payment Gateways
• Guide to Web Application Development
• Web Application Development Services
• Custom Web Application Development